currently coveting Wellen Women

Wellen Women Wellen Women, the brainchild of the LA based brand Wellen, launched on Kickstarter this past Friday! Wellen, originally a surfboard brand founded by Matthew Jung, has since evolved into a premium beach lifestyle brand focusing mainly on men's apparel. As someone who has ordered many a men's t-shirt from Wellen, I could not be more excited that they have entered the relam of women's clothing! Wellen Women enters the market with simple, timeless, beach-inspired pieces that are made in California and inspired by a life lived near the ocean.  The botique brand is launching it's first collection with three items: a great fitting maxi skirt, a cozy sweater and a perfectly soft tee.

Wellen Woman Inspiration

Wellen Women Maxi

Wellen Women Key Pieces

Wellen Stripes

Wellen Women MottoI can't wait to get my hand on the striped number with those leather elbow patches!! Check out the Wellen Woman Kickstarter here!